Alton Towers Newsletter

Alton Towers Update – June 2017

Hello again and I hope the first half of the year has been as fun for you as it has for us – our new additions to CBeebies Land have delighted our little visitors and we’re all now waiting with baited breath for the CBeebies Land hotel to open in just a few weeks! There’s been lots of interest already and we think it’s going to be a huge hit. However, we’re keeping ourselves busy in other areas as well and thought you’d be interested to see what we’ve been doing, so here goes!

Community and charity

We’re as busy as ever supporting local events and activities, including our annual donation of plants to both Alton and Oakamoor to support your Best Kept Village entry. The plants are used in the planters at the village boundaries to provide a cheerful welcome to people as they arrive and we think they make a lovely addition. We also donated some extra plants to the St Peters fete plant stall, and hear the event was a great success. The next fete is at the Castle in July and we’re hoping to send a couple of our Spa therapists along to offer mini treatments and a raffle, which went down well last year! We’ve also made a contribution to Farley Parish Council to go towards the work they’ve had done on the bus shelter near to the main entrance gate, and we’ve made a donation to Alton Parish Council to go towards a defibrillator. As with Cotton Parish Council, we’ll offer some Heart Start training to members once the equipment is installed. If anyone else is interested in this training, just let us know and we’ll be happy to come along to any group to share with you.

We’d like to congratulate all those who made the inaugural Alton Beer and Classic Car Festival last weekend such an outstanding success; we were certainly delighted to be able to help towards the sponsorship of the children’s play area, although I am sorry we weren’t able to provide any of the CBeebies Land cars as I’d hoped!

We’re continuing our now long standing relationship with the Prince’s Trust and held a gala presentation event to celebrate the success of those young people who were selected to take part. We take on a dozen or so delegates every year from Stoke and the surrounding area and the scheme has an incredible impact on those who take part – most of whom are offered roles with us once they’ve completed their training. What we offer them though is far more than a job – for most of them, probably for the first time ever, they gain self-confidence and self-esteem and that’s something that can set them up for the rest of their lives. It’s another incredible charity to be involved with and we are so proud to be able to continue our work with them.

We also continue to offer our Blue Butterfly Lodge to charities that are working with children affected by life limiting conditions and we hosted the annual day out for children being treated on the cancer ward in the Royal University hospital in Stoke a couple of weeks ago. The teams here love to support this type of activity and we’ve got a few more individual requests that have come via Make a Wish for very poorly children that we’ll be helping out with.

Finally we’re welcoming some of the children from St Peters and All Saints to our Sea Life attraction at the end of this month to help them with a project they’re doing on, not surprisingly, ‘under the sea’! We’ve got lots for them to see and our team are eager to answer any questions they may have.


We didn’t manage to find someone to help us all with our diet, but we are now hosting a local yoga group on the Park. It’s run by Karen Nicks and she comes to the Park on a Monday evening from 7.30pm until 8.45pm. I’m sure she’d love to welcome more people so if you’re interested please drop me an email and I’ll pass it to Karen.

Schools period traffic management

The annual school trips period will soon be with us which means an increase in our coach traffic so we’ll once again be putting the temporary traffic management system in place through Alton and using it on peak days between 10th and 21st July (with an expected super-peak day on the 20th). As before, traffic lights will be at the bottom of the hill and at the top by the round-house; additional manual Stop/Go boards will be used at all junctions within this area. Our objective with this scheme remains to ensure a safe flow of traffic through the village – it’s not about speed, so if the sign says Stop or the light’s red, please do observe it and stop! We’ve worked very hard over the years to encourage schools to spread their end of term visits over a longer period (there are already quite a few organised trips coming in now) but this year we have seen a rise in the final week’s numbers, so it is likely to be busy.

Local resident passes

If you’re eligible for local resident passes and haven’t applied for them yet, please send a copy of your Council Tax bill to You can also post your bill to Alton Towers Admissions, Alton Towers, Alton, Staffs ST10 4DB or drop it in at the Admissions office next to the turnstiles.

Local Community Talk to Us

Keep your eyes open for information about our ‘Talk to Us’ events that we’ll be holding from time to time in Alton. These are the times when you can come along and speak to someone from the Towers, usually me or Wayne Burton, our Product Excellence Manager, and Julie, who is our Divisional Director’s PA. We can answer most questions, and if we can’t, we’ll know someone who can, so will take details and get back to you.

That’s it for now – if you have any questions or concerns please drop me a line.

Liz Greenwood

Local Community Engagement, Alton Towers Resort

01538 704017

07968 998 922

Please note my usual working week is Monday to Wednesday.