Alton Towers Newsletter

Alton Towers Update – May 2018

Hello! Hope you’re all enjoying the fantastic Spring sunshine! It’s certainly made a difference to the Resort and we’ve had lots of very happy people lazing on the lawns and consuming gallons of ice cream! Anyhow just thought I’d give you a quick update on how things have been progressing so far at the Resort so here goes…

Wicker Man
Our new wooden coaster Wicker Man has opened to great acclaim and fantastically positive feedback. It’s a 1.2m height restriction which means it can be enjoyed by older children as well as young adults and all ages seem to be revelling in both the storyline and the physical emotion of the ride. Wicker Man is a thrilling rollercoaster experience guaranteed to get your heart pumping and senses tingling! Venture into the world of the Beornen, a primitive community of people of who live in the woods nearby. Be ‘Chosen’ when they invite you to join them on a unique journey that will have you hurtling towards a six-storey high Wicker Man effigy as it spectacularly bursts into flames!

Community and charity
We’ve made a few tweaks to how we manage the requests we receive for charity support due to the volume and variety that we get.

As you will know from the many updates I’ve sent over the years we have a very robust social responsibility agenda and we support many causes in the local area (Staffordshire Moorlands, Staffordshire and Derbyshire border). However our prime focus has to be our own charity, Merlin’s Magic Wand, which provides magical experiences for children who are seriously ill, disabled or disadvantaged and who might not otherwise be able to attend any of our attractions worldwide. In the future therefore anyone applying for tickets for an individual will be automatically redirected to to see if it would be more appropriate to contact them for tickets.

Anyone applying for tickets in order to fundraise for a charity will need to send a letter from that charity on letter headed paper confirming what the money is being raised for specifically; we cannot supply any tickets for ‘general’ activity.

In order to mirror the objectives of our own charity as closely as possible, we can only consider requests from the following types of charities where the prime beneficiaries are children:
• Respite care for children (including hospices and hospital wards)
• Young carer groups
• Young volunteer groups (either independent or linked to organisations such as the Scouts, Guides, Brownies etc)

All charities must have a registered charity number and we cannot provide tickets to any organisation that does not. We’re also limiting the time frame within which we can process applications, so for 2018 all applications will have to be in by the end of June; any received after this date will be held for the 2019 season. The application process will open again in December.

Requests meeting these criteria can be sent in writing to Alton Towers Charity Request, Alton Towers, Alton, Staffordshire ST10 4DB; we won’t be able to process emailed applications and due to the volume of requests that we receive, we can’t reply to those that haven’t met the criteria.

Of course we will also continue to work with a number of local organisations and charities, such as the Midlands Air Ambulance and our Community First Responders, and as ever would be happy to hear from you if you have any suggestions for charities that need a little more support. The Blue Butterfly Lodge that we launched last year for charities dealing with poorly children is open again this year, and is already fully booked thanks to The Donna Louise Trust and When You Wish Upon a Star. We will also be continuing to support the many village initiatives in Alton, Oakamoor, Farley and Denstone including the fetes and village flowers.

Season Pass
If you’re finding your resident passes don’t last long enough, the new Alton Towers Season Pass may be the answer! It costs £55 but if you use a resident pass on purchase, you’ll get it for just £25! So, you go to the ticket window with your resident pass, hand it over, ask to buy a pass and you’ll be charged £25! The pass then allows you to visit as many times as you want, excluding Fridays, Saturdays & Sundays in August; 1st & 2nd September; Scarefest (6th – 7th, 13th – 14th, 19th October – 2nd November) & Fireworks (3rd & 4th November). The exclusion dates have been selected because we know they are going to be the busiest of the season but your local resident passes can still be used throughout Scarefest and on the 4th November – so it’s a win all round for you! If you have any questions about the pass please email

Local resident passes
If you haven’t applied for your passes yet and you’re eligible, we need to see your most recent Council Tax bill that shows you are a permanent, year round full time resident (not a business owner, holiday let or second property). You can send your bill to or to me and I’ll forward on. You can also post it to Alton Towers Admissions, Alton Towers, Alton, Staffs ST10 4DB or drop it in at the Welcome office next to the turnstiles.

We now also require a daytime phone number and an email address please for anyone claiming tickets as this makes it easier for us to contact you if we need to. We’ve already had a couple of instances this year where local resident passes have turned up on social media sites being offered for sale – it would be really helpful if we could speak to you immediately in case it’s a misunderstanding or an error and to explain the likely course of action that we’ll have to take (which involves invalidating all unused passes in the batch we sent to you). Please remember the tickets are issued to you as the property owner, and they are intended for yours and your family’s use only as per the terms and conditions of the letter you get with them. They’re also not valid for the Waterpark I’m afraid because it is subject to capacity restrictions.

EU Data Protection Regulation 2018
I’m sure you’ve seen this and received lots of emails and mail from other companies, so I just wanted to clarify that any information we have on you is kept for your benefit (although we have also on occasion emailed appeals for missing or found animals) or to give you information.

We may however have the following information about you:
Your name and postal address – we have this so that we can process your ticket application and send tickets to you (if you are eligible). We only keep the information for as long as we need it and then we shred it. We also use these details to mail any information that needs to get to the wider community as we have relatively few email addresses.
Email address – we have this because you gave it to us in order that we can send you these updates, and so that we can contact you about issues relating to your tickets (if you are eligible). Without it, you will no longer receive Resort updates, and if we can’t contact you quickly, we’ll have to automatically void all of your resident passes if any are seen for sale on local websites. In the long term our desire is to stop issuing physical tickets by post and move completely to e-tickets, which we can email to you and you can either print at home or store on your smart phones.
Telephone number – we have this so that we can contact you about ticket issues. Without it we will not be able to contact you and so will automatically void all of your resident passes if any are seen for sale on local websites.

We currently store your address details on a spreadsheet which is password protected and only visible to the team processing ticket applications. Your email addresses and telephone numbers are kept separately in an Outlook database which is only available on my computer, which is also password protected. Your data isn’t shared with anyone else, even within the Resort.

I hope you are happy for us to retain this information but if you no longer wish to receive any communication from us, please let me know before 24th May by email to If you have any concerns or questions about how we store or use your data, please contact me and I will do my best to help.

As ever if you have any other questions or concerns please drop me a line or give me a call.


Liz Greenwood
Community Engagement
Tel: 01538 704 017
Mob: 07968 998 922

Please note my usual working week is Monday to Wednesday